Pavel introduced the Russian kettlebell to the West in 1998 and started the kettlebell revolution. Dr. Randall Strossen, one of the most respected names in the strength world, stated, "Pavel Tsatsouline will always reign as the modern king of kettlebells since it was he who popularized them to the point where you could almost found a country filled with his converts."

Pavel is the chairman of StrongFirst, Inc. In addition to the gold-standard kettlebell instructor certification, StrongFirst offers user courses internationally in kettlebell, barbell, and bodyweight training.